Nobody Is Playing Netflix’s Video Game
Listen to the story (Canadian accent)
It seems that 99 percent of Netflix’s subscribers do not know about its games
Netflix began offering video games to subscribers almost two years ago. However, the games do not seem to be popular or well-known. Results from a recent survey by Apptopia show that 99 percent of Netflix’s users have never tried a Netflix video game.
Last quarter, Netflix lost about 970,000 subscribers. It’s unlikely that new subscribers will join Netflix for their games. According to statistics from Apptopia, Netlflix games have about 1.7 million daily users. The games have been downloaded about 23.3 million times. Netflix has a total of 221 million subscribers.
Other large tech companies like Amazon and Google have also tried offering video games, but didn’t have much success. It’s difficult to penetrate the video game market that is dominated by Playstation, Switch, Steam, and Xbox.
One of the problems for Netflix is that many people aren’t aware of the video games. The company spent money on buying a video game studio and hiring game developers, but it did not promote the games.
Netflix even offers games that are already popular on other platforms. Critics say that there are good games on Netflix.
Netflix plans to offer around 50 games by the end of 2022.
Vocabulary10 words
- Subscriber
- a person who pays regularly (every week, month, or year) to receive a product or service
- Result
- outcome; findings; conclusion; answer;
- Survey
- a poll or questionnaire; a set of questions for the public to understand opinion
- Statistics
- fact; data; piece of information from a test or survey
- Penetrate
- to access; to enter; to get into
- Dominate
- to control; to have power over
- Video game studio
- A company that makes video games
- Promote
- to advertise; to market; to push; to make people aware; to make popular
- Platform
- a computer system; a video game system
- Critic
- judge; a person who grades or judges art works
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