Bradesco Marks 10 Years of Digital Assistant b.ia With New Film
Listen to the story
Bradesco, one of Brazil's largest banks, has released a new film to mark the tenth anniversary of b.ia, its digital assistant. The film celebrates the history and development of the virtual helper over the past decade.
In other news, Bradesco faced a setback when Procon, a Brazilian consumer protection agency, temporarily interdited some of its services. This action followed hundreds of complaints from customers, although the summary does not give further details about the specific issues involved.
Meanwhile, Bradesco Seguros, the bank's insurance division, has introduced a new commercial superintendent for the southern region of Brazil. This person will now be responsible for leading sales operations in that part of the country.
These three stories together show a busy period for Bradesco, combining a milestone celebration, a regulatory challenge, and a leadership change within its insurance business.
Vocabulary10 words
- digital assistant
- a computer program that helps users with tasks
- anniversary
- the date marking years since an important event
- consumer protection
- rules and groups that help customers
- interdited
- officially stopped or blocked for a period
- complaints
- formal statements that something is wrong
- insurance
- a service that pays money if something bad happens
- superintendent
- a senior manager in charge of a team
- sales
- the activity of selling products or services
- commercial
- related to buying and selling
- milestone
- an important point in time or progress
Quiz
Answer key
1. A film 2. Because of hundreds of customer complaints 3. True
Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
Bradesco, one of Brazil's largest _____, has released a new film to mark the tenth anniversary of b.ia.
The film celebrates the history and _____ of the virtual helper over the past decade.
Bradesco faced a setback when Procon _____ interdited some of its services.
This action followed hundreds of _____ from customers.
Bradesco Seguros, the bank's _____ division, has introduced a new commercial superintendent.
This person will lead _____ operations in the southern region.
These three stories show a busy period, combining a milestone celebration, a regulatory challenge, and a _____ change.
Discussion questions
- Why might a company create a film to celebrate an anniversary?
- What could cause hundreds of customers to file complaints against a bank?
- Why is leadership important in a company's sales division?
- How can regulatory bodies like Procon help protect consumers?