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BusinessTechnology100 words1 min read

Bradesco Marks 10 Years of Digital Assistant b.ia With New Film

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Listen to the story

Bradesco is a big bank in Brazil. It has a digital helper called b.ia. This helper is now 10 years old. Bradesco made a special film to celebrate this. The film shows the history of b.ia.

Bradesco also had a problem. A group called Procon closed some of its services for a short time. This happened because many customers made complaints. We do not know all the details.

Bradesco also has good news. The insurance part of the company has a new boss. This person will lead sales in the south of Brazil. The new leader started this new job.

Vocabulary15 words

digital assistant
a computer program that helps people
celebrate
to do something special for a happy event
complaints
when people say they are not happy about something
interdited
stopped for a short time by an order
superintendent
a person who leads a team
sales
selling things to people
region
a big area of a country
insurance
a service that pays you if something bad happens
bank
a place that keeps and manages money
customer
a person who buys or uses a service
anniversary
the day something special happened years ago
film
a video that tells a story
leader
a person who is in charge
problem
something bad that needs fixing
south
a direction; a part of a country

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Quiz

1. How old is b.ia now?
2. Why did Procon stop some Bradesco services?
3. What is b.ia?

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Fill-in-the-blank listening

Play the audio again and fill in the missing words as you listen.

Bradesco is a big _____ in Brazil.

It has a digital helper called _____.

This helper is now _____ years old.

Bradesco made a special _____ to celebrate this.

A group called _____ closed some of its services.

This happened because many customers made _____.

The _____ part of the company has a new boss.

This person will lead _____ in the south of Brazil.

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