Watching Serie A and Champions League on TV: Costs Rise for 2026/27

As the 2026/27 football season approaches, Italian fans face rising costs to watch Serie A and Champions League matches on television, according to recent reports.

Serie A, Italy's premier professional football league, continues to generate significant revenue through television deals, with current figures placing the value of its broadcasting rights at around 900 million euros.

The streaming platform Dazn, which currently holds the rights to broadcast Serie A matches, is reportedly expanding its offering for the upcoming season. This expansion, while increasing the amount of football content available to viewers, is expected to come with higher costs for subscribers.

In addition to match coverage, the popular football talk show 'Quelli che il calcio' is set to return, adding to the range of football programming available to Italian audiences.

Meanwhile, Serie A is preparing to launch a new tender process for its television rights, a move that will shape how matches are broadcast and at what cost in the coming seasons. Such tenders typically involve multiple broadcasters bidding for the right to show league matches, with the outcome directly influencing subscription prices for fans.

The rising costs reflect a broader trend across European football, where television revenue has become an increasingly vital source of income for leagues and clubs. As competition among broadcasters intensifies, leagues have been able to command higher fees for the rights to show their matches, though this often results in increased costs being passed on to consumers.

While specific pricing details for the various subscription packages have not yet been finalised, industry observers expect that the overall cost of following Italian football on television will increase compared with previous seasons. This comes amid growing debate in Italy about the accessibility and affordability of football broadcasting, as fans increasingly need multiple subscriptions to follow all their teams' matches across different competitions.

As the new season draws nearer, both Serie A and Dazn are expected to provide further details on pricing and coverage, giving fans a clearer picture of exactly how much they will need to spend to follow their favourite teams throughout the year.