Telefónica Agrees Deal with DAZN to Show All LaLiga Matches

Telefónica has reached an agreement with DAZN, a global sports streaming service, to broadcast all LaLiga football matches on its Movistar Plus platform.

Under the terms of the deal, Telefónica will pay 1,650 million euros to secure full broadcasting rights to Spain's top football league.

The agreement is set to run until 2032, giving Telefónica long-term control over how LaLiga matches are shown to viewers.

Previously, Telefónica held rights to only around half of LaLiga's matches, with DAZN broadcasting the remainder.

By reaching this new deal, Telefónica has consolidated its position, moving from partial coverage to exclusive access to every match in the league.

Industry observers note that having complete coverage is considered more commercially valuable than partial rights, as it allows platforms to offer subscribers a full, uninterrupted viewing experience.

LaLiga remains one of the most-watched football competitions in the world, and broadcasting rights for the league are highly sought after by media companies.

The sum involved in this deal underlines the scale of investment that companies are willing to make to secure sports content, which continues to attract large audiences and advertising revenue.

This agreement also reflects a broader trend in the sports broadcasting industry, where companies increasingly seek to consolidate rights rather than share them, in order to strengthen their market position and appeal to subscribers.

For Telefónica, gaining full control of LaLiga broadcasting through Movistar Plus is likely to be seen as a strategic move to reinforce its dominance in the Spanish television and telecommunications market.

The deal comes amid ongoing competition among major media and telecommunications firms for exclusive sports content, as such rights are often key drivers of subscriber growth and retention.

While specific details about how the new arrangement will affect subscription prices or DAZN's role going forward have not been disclosed, the agreement marks a significant shift in how LaLiga football will be broadcast in Spain over the next several years.