New Tiggo 7 Arrives with New Look and Lower Price

Caoa Chery has unveiled a redesigned version of the Tiggo 7, ahead of the 2027 model year, featuring a fresh exterior design and a more competitive price.

The updated SUV has grown in size compared to the outgoing model, offering additional interior space for passengers.

Among the standout features is a large 25-inch infotainment screen, positioned as a key selling point for the new generation.

Another notable addition is a small onboard fridge, a feature not previously offered in the Tiggo 7 lineup.

However, the most significant shift is in pricing strategy: the new Tiggo 7 now starts at R$ 139,990, making it up to R$ 15,000 cheaper than its predecessor.

This price cut comes despite a slight reduction in engine performance, with the model losing up to 7 horsepower compared to the previous version.

The trade-off suggests that Caoa Chery is prioritising affordability and technology over raw power in an increasingly competitive segment.

Brazil's SUV market has become highly contested, with manufacturers frequently updating models to attract budget-conscious buyers without sacrificing features.

By lowering the entry price while adding technology such as the larger screen and fridge, Caoa Chery appears to be targeting customers who value comfort and value for money.

The move also reflects a broader industry trend, in which brands often accept minor performance compromises to keep prices attractive amid rising production costs.

Details on the full range of trims, engine options, and additional specifications for the new Tiggo 7 have not been extensively detailed beyond the changes to visual design, size, technology and pricing.

The new Tiggo 7 is expected to become available in the Brazilian market soon, as Caoa Chery continues to expand its SUV lineup in the region.