Betting Sites Offer Bonus Codes for MLB and WNBA Games
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BetMGM and Bet365, two of the largest names in online sports betting, are offering competing promotional codes this week aimed at bettors interested in MLB and WNBA action, including Wednesday's Braves-Dodgers matchup.
BetMGM's promotion uses the code CBSSPORTS, which grants new customers up to $1,500 in bonus bets—free wagers that do not require the customer to risk their own funds. The offer covers a range of events, including the Braves-Dodgers game, other MLB fixtures, and WNBA contests taking place this week.
Bet365, meanwhile, is running two distinct promotions. The first asks customers to place a $5 wager, after which they receive $150 in bonus bets. This deal is targeted at bettors following top MLB matchups. The second, using the promo code MHS365, offers a flat $365 bonus and applies to the Braves-Dodgers game, additional MLB matchups, and college football games taking place during what is referred to as CFB Week 0—the opening stretch of the college football calendar.
Bonus codes such as these have become a standard tool in the increasingly competitive online sports betting market. Companies frequently roll out limited-time offers timed to coincide with high-profile games or the start of a season, using them to draw in new users and encourage sign-ups. Typically, customers must create an account and meet a minimum deposit or wagering requirement before the promotional funds are released.
The legal sports betting industry in the United States has expanded rapidly since restrictions on the practice were loosened in several states, leading to intense competition among operators like BetMGM and Bet365. Promotional offers, including bonus bets and deposit matches, are a key marketing strategy these companies use to differentiate themselves and build customer loyalty in a crowded marketplace.
While such promotions can provide value to bettors, industry observers note that customers should carefully review the terms and conditions attached to each offer, as bonus bets often come with restrictions on how and when they can be used, and wagering requirements can vary significantly between operators.
Vocabulary5 words
- bonus bets
- free bets a company gives instead of real money
- promotions
- special offers made to attract customers
- sign-ups
- people who join or register for a service
- legal sports betting
- betting on sports that is allowed by law
- terms and conditions
- the rules a customer must follow to use an offer
Quiz
Answer key
1. To attract new customers to betting platforms 2. The expansion of legal sports betting after restrictions eased 3. False
Discussion questions
- What factors do you think drive competition between betting companies like BetMGM and Bet365?
- How has the legalization of sports betting in the U.S. changed the way companies market to consumers?
- What responsibilities do betting companies have when advertising bonus offers to potential customers?
- Do you think promotional bonuses genuinely benefit customers, or mainly benefit the companies? Explain your reasoning.
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