Amazon to Stream the Emmy Awards From 2027

Amazon has secured the global rights to stream the Emmy Awards under a six-year deal, marking a significant shift for one of television's most prestigious award ceremonies. The agreement means the Emmys will move from traditional broadcast TV to Amazon's Prime Video platform, with the change set to take effect in 2027.

For decades, the Emmy Awards have been shown on broadcast television networks, which are accessible for free to most households. By shifting to a streaming service, the Emmys will join a growing number of major events moving away from traditional television and toward online platforms, which often require a paid subscription.

The deal grants Amazon global rights, meaning Prime Video will be able to broadcast the ceremony internationally rather than being restricted to a single country or region. This reflects a wider trend among streaming companies competing to secure the rights to high-profile live events, from award shows to major sports, as they seek to attract and retain subscribers worldwide.

The Emmy Awards recognise excellence in television, honouring outstanding achievements by actors, writers, directors and production teams across the industry. The annual ceremony draws significant attention from both the entertainment industry and television audiences, and is traditionally one of the most closely watched events in the TV calendar.

This move represents a notable departure from the format television award shows have followed for years, and highlights how streaming platforms are increasingly reshaping how audiences engage with major cultural events. As Amazon's six-year deal unfolds, it is likely that other long-standing broadcast traditions may also face similar shifts toward digital platforms in the coming years, as the industry continues to adapt to changing viewer habits and growing competition among streaming providers for premium content rights.