Twitch Lets Users Block Amazon From Using Their Videos for AI

Twitch, the live-streaming platform owned by Amazon, has given users a new way to protect their videos. Users can now stop Amazon from using their channel content to train the company's AI systems.

AI, or artificial intelligence, refers to computer systems that can learn from large amounts of data. Companies often use online content, such as videos and text, to help train these systems.

Twitch had planned to allow Amazon to use content from streamers' channels for this purpose. However, many users strongly criticised the move, arguing that their work was being used without proper consent.

Streamers said their videos, which often include personal performances, games, and conversations, should not be used to build AI tools without their permission.

Following this criticism, Twitch announced that users could now opt out of having their content used for AI training. This means they can choose not to take part.

To do this, users need to change a setting in their account. Once they turn off this option, Amazon should not use their content for training AI models.

This change is part of a wider discussion about how technology companies use user-generated content. Many creators worry that their work could be used to build AI tools that compete with them.

The debate reflects growing concern across the internet about data privacy and fair use of online content. As AI development grows quickly, more platforms may face pressure to give users similar control.

Twitch has not shared exact details about how much content had already been used before this option became available.