Mister Donut Brings Back Sweet Potato Doughnuts for Autumn
Listen to the story
Mister Donut, a popular doughnut chain in Japan, will bring back its autumn favorite, "Satsumaimo Do," on September 2. "Satsumaimo" is the Japanese word for sweet potato, and the treat returns as a seasonal product every year.
This time, the lineup includes five different kinds of sweet potato doughnuts. According to the company, the doughnuts have been improved with a new, softer texture that Japanese customers describe as "hokuhoku," meaning warm and fluffy inside.
Among the flavors are a doughnut with salty butter and syrup, and another with thick, rich sweet potato cream. These flavors combine the natural sweetness of sweet potato with a slightly salty taste, a popular combination in Japan.
Sweet potatoes are strongly linked to autumn in Japan, and many food companies release limited-edition sweet potato products during this season. Mister Donut's sweet potato doughnuts have become an expected part of this yearly trend.
The company has said this year's version is an upgrade from previous releases, focusing on better texture and richer flavors. As with past years, the doughnuts will only be available for a limited time, so customers are encouraged to try them before they disappear from stores.
Fans of Mister Donut in Japan often look forward to this autumn release, and social media has already shown excitement about the coming launch on September 2.
Vocabulary5 words
- seasonal
- made or sold only at one time of year
- texture
- how food feels when you touch or eat it
- rich
- having a strong, heavy, and full taste
- limited-edition
- made in a small amount, only for a short time
- upgrade
- a better version of something
Quiz
Answer key
1. Sweet potato 2. It is softer and warmer, called "hokuhoku" 3. False
Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
Mister Donut, a popular doughnut chain in Japan, will bring back its autumn favorite on September _____.
"Satsumaimo" is the Japanese word for _____.
This time, the lineup includes _____ different kinds of sweet potato doughnuts.
The doughnuts have been improved with a new, softer _____.
Japanese customers describe the texture as "hokuhoku," meaning warm and _____ inside.
Among the flavors are a doughnut with salty butter and _____.
Sweet potatoes are strongly linked to _____ in Japan.
The company has said this year's version is an _____ from previous releases.
The doughnuts will only be available for a _____ time.