KFC Japan to Sell New Year "Lucky Bag" With Ticket and Dish
Listen to the story
KFC Japan has announced a special lucky bag for the New Year of 2027.
This type of bag is a popular tradition in Japan, where shops sell mystery items at a discount.
The KFC lucky bag will include exchange tickets worth 5,280 yen.
Customers can use these tickets to get food at KFC restaurants.
The bag will also contain a ceramic cocotte, a small dish used for cooking or serving.
This dish is designed to look like KFC's famous chicken barrel.
Because the bag's contents are worth more than its price, it offers good value for customers.
To buy the lucky bag, people must first enter a lottery.
The lottery application period will begin on November 13.
Only winners of the lottery will be able to purchase the bag.
This system helps the company control demand, since the lucky bag is very popular every year.
Many customers look forward to this seasonal item, which KFC Japan has reportedly offered before.
The design, featuring the barrel shape, connects the product to KFC's brand image.
Details about the final price of the bag were not fully given in the report.
However, the value of the tickets alone suggests the bag will be a popular purchase.
Vocabulary5 words
- lucky bag
- a sealed bag of mixed items sold for less than their total value
- exchange ticket
- paper that can be traded for food or goods
- cocotte
- a small dish, often made of ceramic, used for food
- barrel
- a round container shape, used in KFC's logo and packaging
- lottery
- a random drawing used to choose winners
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Quiz
Answer key
1. To offer customers good value for a set price 2. By entering a lottery 3. A barrel
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Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
KFC Japan has announced a special _____ for the New Year of 2027.
This type of bag is a popular tradition in Japan, where shops sell mystery items at a discount.
The KFC lucky bag will include _____ worth 5,280 yen.
Customers can use these tickets to get food at KFC restaurants.
The bag will also contain a ceramic _____, a small dish used for cooking or serving.
This dish is designed to look like KFC's famous chicken _____.
To buy the lucky bag, people must first enter a _____.
The lottery application period will begin on _____.
Only winners of the lottery will be able to purchase the bag.
This system helps the company control demand, since the lucky bag is very popular every year.
Discussion questions
- Have you ever bought a lucky bag or mystery box? What was inside?
- Why do you think lottery systems are used for popular products?
- Do you think limited seasonal items help businesses attract customers? Why?
- Would you be interested in buying this KFC lucky bag? Why or why not?
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