Joyalukkas Launches New Primora Diamond Jewellery Collection
The jewellery company Joyalukkas has launched a new diamond jewellery collection called Primora.
Primora is a designer collection, which means it was created by a professional jewellery designer.
According to Joyalukkas, the collection is inspired by what they call "nature's greatest love story."
Joyalukkas is a well-known jewellery brand that sells gold and diamond jewellery in many countries.
The company held an event to unveil the new collection. This means they showed it publicly for the first time.
The Primora collection includes different diamond jewellery pieces, such as rings and necklaces.
The company hopes customers will like the new designs and buy the jewellery.
Joyalukkas often launches new collections to attract customers who like modern and stylish jewellery.
The Primora collection is now available in Joyalukkas showrooms.
Vocabulary10 words
- launched
- started to sell or show something new
- collection
- a group of items made and sold together
- designer
- a person who creates the look of products
- inspired
- got an idea or feeling from something
- brand
- the name and image of a company
- unveil
- to show something for the first time
- pieces
- individual items in a collection
- showroom
- a shop where products are shown to customers
- diamond
- a very hard, valuable, shiny stone
- customer
- a person who buys things from a shop
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Quiz
Answer key
1. A diamond jewellery collection 2. Nature's greatest love story 3. In Joyalukkas showrooms
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Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
The jewellery company Joyalukkas has _____ a new diamond jewellery collection called Primora.
Primora is a _____ collection, which means it was created by a professional jewellery designer.
According to Joyalukkas, the collection is _____ by what they call "nature's greatest love story."
Joyalukkas is a well-known jewellery _____ that sells gold and diamond jewellery in many countries.
The company held an event to _____ the new collection.
The Primora collection includes different diamond jewellery _____, such as rings and necklaces.
The company hopes _____ will like the new designs and buy the jewellery.
The Primora collection is now available in Joyalukkas _____.
Discussion questions
- Do you like buying jewellery? Why or why not?
- What do you think 'nature's greatest love story' might mean as inspiration for jewellery?
- Would you buy a designer diamond collection? Why or why not?
- How important is it for brands to launch new collections often?
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