João Silva Marks One Year on SBT With Rising Ratings
João Silva, the son of well-known Brazilian TV host Faustão, has completed one year hosting his own show on SBT.
Because his father is famous, some people describe João Silva as a nepobaby, meaning someone who benefits from a famous parent's name.
João Silva is aware of this label. To avoid constant comparisons with his father, he decided to build his career at a different channel.
He chose SBT, a major Brazilian television network, instead of following the same path as Faustão.
His program, called Programa do João, airs late at night on Saturdays.
Recent numbers show his show has achieved a strong audience for its time slot.
The program has reached vice-leadership, meaning it is in second place in the ratings among shows airing at that hour.
This is seen as a positive result for a program that has only been running for one year.
Reports suggest João Silva feels proud of this progress, since it shows his show can succeed on its own, separate from his father's legacy.
The comparison with Faustão has followed João Silva since he started working in television, but his choice of channel and format appears to be paying off.
As the show continues, its growing popularity may help João Silva create his own identity on Brazilian TV.
Vocabulary10 words
- nepobaby
- a person who gets help in their job because their parent is famous
- comparisons
- looking at two people or things to see differences and similarities
- SBT
- a large TV channel in Brazil
- audience
- the group of people watching a show
- vice-leadership
- being in second place, just below the top
- result
- the outcome of an action or effort
- legacy
- what a person is remembered for, often passed from parent to child
- ratings
- the measured number of viewers for a TV show
- career
- the series of jobs a person has over time
- network
- a big company that broadcasts many TV channels or shows
Quiz
Answer key
1. Someone who benefits from having a famous parent 2. To avoid being compared to his father 3. It is in second place in the ratings
Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
João Silva, the son of well-known Brazilian TV host _____, has completed one year hosting his own show on SBT.
Some people describe João Silva as a _____, meaning someone who benefits from a famous parent's name.
To avoid constant _____ with his father, he decided to build his career at a different channel.
He chose _____, a major Brazilian television network.
His program airs late at night on _____.
Recent numbers show his show has achieved a strong _____ for its time slot.
The program has reached _____, meaning it is in second place in the ratings.
This is seen as a positive _____ for a program running for one year.
Reports suggest João Silva feels proud of this _____.
The show's growing popularity may help him create his own identity, separate from his father's _____.
Discussion questions
- Do you think it is fair to call someone a 'nepobaby'? Why or why not?
- Why might a person want to avoid comparisons with a famous parent?
- How important are TV ratings for measuring the success of a show?
- Would you choose a similar or different career path from your parents? Why?