Chiikawa Movie Announces Third Cinema Gift and Magazine Collaboration
Listen to the story
The team behind the popular Japanese film "Chiikawa: The Secret of Mermaid Island" has announced a third round of cinema-exclusive gifts for audiences.
"Chiikawa" is a well-known franchise featuring small, cute characters that has become extremely popular across Japan. The new movie continues this success on the big screen.
As part of the promotion, moviegoers who buy tickets will receive special gifts, though exact details of this third batch have not been fully shared yet.
In addition to the cinema gifts, the film has also teamed up with the fashion and lifestyle magazine anan for a special collaboration issue.
The character Shima Jiro appears on the magazine's back cover, while the mermaid character Sailen appears on the front cover. The issue also includes a memory-themed sticker as a bonus item.
News of the collaboration spread quickly online, with fans reacting enthusiastically. One comment read, "I have to buy it now," showing excitement about the special edition.
Other fans praised anan for staying true to its usual style even while featuring the cute Chiikawa characters, calling it "anan without losing its identity."
The combination of cinema gifts and the magazine collaboration is part of a wider marketing effort to keep fans engaged with the film as it continues to attract audiences in theaters.
Vocabulary7 words
- cinema-exclusive
- only available at movie theaters
- franchise
- a series of related movies, shows, or products
- characters
- people or figures in a story
- collaboration
- when two groups work together
- sticker
- a small picture you can stick on something
- promotion
- activities to make people notice or buy something
- identity
- the special qualities that make something recognizable
Quiz
Answer key
1. Cinema-exclusive gifts 2. anan 3. False
Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
The team behind the popular Japanese film "Chiikawa: The Secret of Mermaid Island" has announced a third round of _____ gifts for audiences.
"Chiikawa" is a well-known _____ featuring small, cute characters that has become extremely popular across Japan.
As part of the _____, moviegoers who buy tickets will receive special gifts.
In addition to the cinema gifts, the film has also teamed up with the fashion and lifestyle magazine anan for a special _____ issue.
The character Shima Jiro appears on the magazine's back cover, while the mermaid character Sailen appears on the front cover. The issue also includes a memory-themed _____ as a bonus item.
Other fans praised anan for staying true to its usual _____ even while featuring the cute Chiikawa characters.
Discussion questions
- Why do you think movie theaters give special gifts to ticket buyers?
- Have you ever bought a magazine or product because of a favorite character?
- What makes a franchise like Chiikawa so popular, in your opinion?
- Do you think collaborations between movies and magazines help both sides? Why or why not?