Canal+ Brings Back Cheap Sports TV Offer
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Canal+, a major French TV and streaming company, has relaunched two discounted subscription offers.
The first offer, called 'La Totale', is priced at 29,99 euros. It is available only to people under 26 years old. This special promotion will end on August 19.
The second offer targets football fans specifically. For 19,99 euros per month, subscribers can access Ligue 1, France's top football league, as well as the Champions League, one of Europe's most important club tournaments.
Canal+ has timed the return of these offers to coincide with the European Super Cup, a match that draws strong interest from football supporters across the continent. By bringing back these lower prices now, the company hopes to attract new subscribers ahead of a season full of major matches.
Sports content, especially football, has long been a key part of Canal+'s business model. In France, live football broadcasts are one of the biggest reasons people pay for TV subscriptions, and rights to leagues like Ligue 1 and the Champions League are highly valuable.
These cheaper offers are not new for Canal+. The company has run similar discounted deals in the past, often around big sporting events, to draw in viewers who might otherwise choose cheaper streaming alternatives. This latest promotion suggests Canal+ is continuing that strategy, using competitive pricing to compete with other streaming services and keep football fans loyal to its platform.
Vocabulary5 words
- subscription
- a regular payment to use a service
- promotion
- a special offer to attract customers
- tournaments
- competitions with many matches to find a winner
- business model
- the main way a company makes money
- discounted
- sold at a lower, cheaper price
Quiz
Answer key
1. Under 26 2. Ligue 1 and the Champions League 3. Because of the European Super Cup
Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
Canal+, a major French TV and streaming company, has relaunched two discounted _____ offers.
The first offer, called 'La Totale', is priced at 29,99 euros. It is available only to people under _____ years old.
The second offer targets football fans specifically. For _____ euros per month, subscribers can access Ligue 1, France's top football league, as well as the Champions League.
Canal+ has timed the return of these offers to coincide with the European _____ Cup, a match that draws strong interest from football supporters.
Sports content, especially football, has long been a key part of Canal+'s business _____.
In France, live football broadcasts are one of the biggest reasons people pay for TV _____.
These cheaper offers are not new for Canal+. The company has run similar _____ deals in the past.
Discussion questions
- Why do you think TV companies offer special discounts around big sports events?
- Do you think price is the main reason people choose a streaming or TV service? Why or why not?
- How important is live football to TV companies in your country?
- Would you subscribe to a service just to watch one sports competition? Why or why not?