Apple May Reveal New iPhone 18 Pro on September 9
Listen to the story
Apple could announce its new iPhone 18 Pro on September 9, according to recent reports.
The new phone might then go on sale nine days later, on September 18.
These dates have not been officially confirmed by Apple yet.
Apple usually reveals new iPhones in September, so the timing matches past patterns.
One interesting detail concerns the phone's color options.
Reports suggest the popular orange color from the previous model may disappear.
Instead, Apple could introduce a new dark red color called burgundy.
This shade is often described as more elegant or serious-looking than bright orange.
Colors are an important part of how Apple markets its new phones each year.
Meanwhile, in Japan, telecom company SoftBank customers are asking how to reserve the iPhone 18 as quickly as possible.
A reservation lets buyers order the phone before it officially becomes available.
People also want to know when reservations will open and what the price might be.
So far, Apple has not shared official pricing details for the iPhone 18 Pro.
Fans and tech analysts are watching closely for any official confirmation from Apple.
If the September 9 date is correct, it would follow Apple's usual autumn launch schedule.
Many customers plan their purchases early, especially through carriers like SoftBank, to get the device as soon as it is released.
More details are expected to become clear as the announcement date approaches.
Vocabulary6 words
- announce
- to officially tell the public about something new
- burgundy
- a dark reddish-purple color
- SoftBank
- a large Japanese phone and internet company
- reserve
- to order something before it is available to buy
- analysts
- people who study and give opinions about companies or products
- launch
- the moment when a new product is first sold
Quiz
Answer key
1. September 9 2. Orange may be replaced by burgundy 3. No, pricing has not been confirmed
Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
Apple could _____ its new iPhone 18 Pro on September 9, according to recent reports.
The new phone might then go on sale nine days later, on September _____.
These dates have not been officially _____ by Apple yet.
Reports suggest the popular orange color from the previous model may _____.
Instead, Apple could introduce a new dark red color called _____.
Colors are an important part of how Apple _____ its new phones each year.
Meanwhile, in Japan, telecom company _____ customers are asking how to reserve the iPhone 18 as quickly as possible.
A _____ lets buyers order the phone before it officially becomes available.
Fans and tech _____ are watching closely for any official confirmation from Apple.
If the September 9 date is correct, it would follow Apple's usual autumn _____ schedule.
Discussion questions
- Do you usually buy new phones as soon as they are released, or do you wait?
- Why do you think companies like Apple change the color options of their products each year?
- Would you reserve a phone in advance without knowing the price? Why or why not?
- How important is color design to you when choosing a new phone?