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Ramen Chain Machida Shoten Grows Despite Industry Struggles

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Many ramen shops in Japan are closing. This is a hard time for the ramen business. But one company is doing well. It is called Machida Shoten. Its operating profit went up by 56%. This means the company made much more money.

People ask why Machida Shoten is so successful. The company works hard to keep customers happy. It also has a special event every year. On November 3, Machida Shoten has a thank-you festival. On this day, a bowl of ramen costs only 500 yen. Normally, ramen costs more money.

The festival has two kinds of ramen. One is salt ramen, called shio. The other is soy sauce ramen, called shoyu. Machida Shoten said the festival will happen again in 2026. Many customers like this cheap, tasty food. This event helps make the brand popular.

Vocabulary15 words

ramen
a Japanese food with noodles and soup
operating profit
money a company makes from its normal business
thank-you festival
a special event to say thanks to customers
shio
a Japanese word meaning salt
shoyu
a Japanese word meaning soy sauce
chain
many shops with the same name and owner
customer
a person who buys something
bowl
a round dish for food
brand
the name of a company's products
discount
a lower price than normal
industry
all the companies that make or sell the same thing
profit
money left after paying all costs
event
something special that happens
popular
liked by many people
successful
doing well; reaching a good result

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Quiz

1. What is happening to many ramen shops in Japan?
2. How much did Machida Shoten's operating profit increase?
3. How much does a bowl of ramen cost at the festival?

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Fill-in-the-blank listening

Play the audio again and fill in the missing words as you listen.

Many ramen shops in Japan are _____. This is a hard time for the ramen business. But one company is doing well. It is called Machida Shoten. Its operating profit went up by _____%.

People ask why Machida Shoten is so _____. On November 3, Machida Shoten has a thank-you _____. On this day, a bowl of ramen costs only _____ yen.

The festival has two kinds of ramen: _____ and _____. Machida Shoten said the festival will happen again in _____. Many customers like this cheap, tasty food.

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