Novig Says Sydney Sweeney Ad Campaign Boosted Growth
Listen to the story
Novig is a sports betting company. It says a new ad campaign helped it grow very fast.
The campaign used actress Sydney Sweeney. She is famous and many people know her.
Novig's valuation is now $2 billion. This is four times more than before.
A valuation means how much a company is worth.
Novig says the campaign is the reason for this big growth.
Some news writers criticized the ad. They said it was strange or not good.
But Sweeney's team says the numbers show she helped the company a lot.
They say the $2 billion value proves the campaign worked well.
Novig is a platform where people can bet on sports games.
The company did not share many more details about the campaign.
This story shows how a famous person can help a business grow fast.
Vocabulary5 words
- valuation
- how much money a company is worth
- growth
- getting bigger or more successful
- platform
- a website or app where people do something
- campaign
- a plan to sell or promote something
- credits
- says something is the reason for success
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Quiz
Answer key
1. Sports betting 2. Sydney Sweeney 3. True
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Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
Novig is a sports betting company. It says a new ad _____ helped it grow very fast.
The campaign used actress Sydney Sweeney. She is famous and many people know _____.
Novig's _____ is now $2 billion. This is four times more than before.
A valuation means how much a _____ is worth.
Novig says the campaign is the reason for this big _____.
Some news writers criticized the ad. They said it was strange or not _____.
But Sweeney's team says the numbers show she helped the company a _____.
They say the $2 billion value proves the campaign worked _____.
Novig is a _____ where people can bet on sports games.
This story shows how a famous person can help a business grow _____.
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