iPhone 18 Pro Costs More to Make, Apple May Cut Profits to Keep Price Down
Listen to the story
Apple makes a new phone called the iPhone 18 Pro. It will come out in September.
News reports say this phone is very expensive to manufacture. This means it costs Apple a lot of money to build.
Because of this, Apple may need to change its plan. The company may cut its profit on each phone.
A cut in profit means Apple earns less money from every phone sold.
Apple wants to keep the price low for customers. If Apple cuts its profit, the phone price may not go up much.
There is also a rumor about higher prices at Apple. A rumor is news that people talk about, but it is not sure.
For now, the older phone, the iPhone 17, still has a good price. The 256GB version costs 889 euros on Amazon.
People are waiting to see the real price of the iPhone 18 Pro in September.
Vocabulary15 words
- manufacture
- to make something in a factory
- cut
- to make something smaller
- profit
- money a company keeps after selling something
- rumor
- news people say, but it is not sure
- iPhone 17
- the Apple phone from before this new one
- 256GB
- a size that shows how much data a phone can hold
- margin
- the money left after paying costs
- price
- how much money something costs
- release
- when a new product is ready to buy
- cost
- the money needed to make or buy something
- customer
- a person who buys something
- phone model
- one type of phone from a company
- September
- the ninth month of the year
- expensive
- costing a lot of money
- company
- a business that makes or sells things
Quiz
Answer key
1. It is hard to manufacture and costs a lot 2. Cut its own profit 3. True
Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
Apple makes a new phone called the _____. It will come out in September.
News reports say this phone is very expensive to _____.
Because of this, Apple may need to change its plan. The company may _____ its profit on each phone.
A cut in profit means Apple earns _____ money from every phone sold.
Apple wants to keep the _____ low for customers.
There is also a _____ about higher prices at Apple.
For now, the older phone, the _____, still has a good price.
The 256GB version costs 889 euros on _____.
People are waiting to see the real price of the iPhone 18 Pro in _____.