CazéTV Loses Most of Its Audience After World Cup
Listen to the story
CazéTV is a channel on the internet. It showed World Cup football games. Many people watched it during the Cup.
The final of the Cup was one month ago. Now CazéTV has a big problem. It lost more than 90% of its audience.
During the Cup, CazéTV had a lot of viewers. People liked watching football with the channel. But football is finished now.
Other small creators also showed the Cup online. This is called 'audience pulverization'. It means many small channels share the viewers. They do not go to one big channel.
Small creators found new viewers during the Cup. This changed how people watch football online. Big channels like CazéTV do not have all the viewers anymore.
Vocabulary15 words
- final
- the last, most important game
- audience
- the people who watch something
- viewers
- people who watch a video or TV
- creators
- people who make videos online
- audience pulverization
- when viewers go to many small channels, not one big one
- channel
- a place online or on TV where you watch shows
- tournament
- a big sports competition
- internet
- the online world
- football
- a sport with a ball and two teams
- watch
- to look at something happening
- problem
- something bad or difficult
- lost
- did not have anymore
- online
- using the internet
- small
- not big
- big
- very large
Quiz
Answer key
1. An online channel 2. More than 90% 3. True
Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
CazéTV is a channel on the _____. It showed World Cup football games. Many people watched it during the Cup.
The _____ of the Cup was one month ago. Now CazéTV has a big problem. It lost more than 90% of its _____.
During the Cup, CazéTV had a lot of _____. People liked watching football with the channel. But football is finished now.
Other small _____ also showed the Cup online. This is called '_____'. It means many small channels share the viewers. They do not go to one big channel.
Small creators found new viewers during the Cup. This changed how people watch football online. Big channels like CazéTV do not have all the _____ anymore.