Caixa Bank Changes Its Logo for the First Time in 30 Years
Listen to the story
Caixa is a big bank in Brazil. It has a new logo now.
This is the first change in almost 30 years.
The bank's first logo was from 1861. The logo changed many times since then.
Caixa spent R$3.5 million on the new brand.
The bank wants to get more young customers.
The new campaign is called 'Vem realizar.' This means 'Come and achieve' in English.
Caixa hopes the new look will help it grow.
Vocabulary10 words
- logo
- a small picture or design that shows a company
- brand
- the name and look of a company
- customers
- people who buy things or use a service
- identity
- the way something looks and feels
- campaign
- a plan to tell people about something
- invest
- to spend money to get something good later
- bank
- a place that keeps and manages money
- visual
- something you can see
- million
- a very big number, 1,000,000
- attract
- to make people want something
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Quiz
Answer key
1. Once 2. 1861 3. To attract young customers
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Fill-in-the-blank listening
Play the audio again and fill in the missing words as you listen.
Caixa is a big bank in Brazil. It has a new _____ now.
This is the first change in almost _____ years.
The bank's first logo was from _____. The logo changed many times since then.
Caixa spent R$3.5 _____ on the new brand.
The bank wants to get more young _____.
The new campaign is called '_____ realizar.'
Caixa hopes the new look will help it _____.
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