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TechnologyBusiness156 words1 min read

Apple's iPhone 18 Pro: New Cameras, but Slower Early Sales

A smartphone, a smartwatch, and wireless earbuds on a wooden surface
Photo by Dennis Brendel on Unsplash
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Listen to the story

Apple has a new phone. It is called the iPhone 18 Pro. The phone has new cameras. People can now see the phone and try it.

A company called UBS looked at the new phone. UBS said wait times are 'muted' in some big markets. This means fewer people are waiting to buy it than before.

Some other new iPhones sell out fast. People wait in long lines. This time, the wait is shorter. This could mean less excitement, or just less stock problems.

But not everyone is calm about the new phone. Many celebrities and influencers talk about it online. They show the phone to their fans.

This makes some people want to buy the phone fast. This feeling is called FOMO. FOMO means 'fear of missing out'.

FOMO can cause impulse spending. This means buying something fast, without thinking much. Some fans buy the new iPhone just because others have it.

Vocabulary8 words

iPhone
a phone made by Apple
cameras
parts of a phone that take pictures
UBS
a big company that studies money and business
stock
items a shop has ready to sell
celebrities
very famous people
influencers
people who are famous on the internet
FOMO
feeling worried you will miss something others have
impulse spending
buying something fast without thinking

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Quiz

1. What is new about the iPhone 18 Pro?
2. What did UBS say about wait times?
3. True or False: Celebrities and influencers help cause FOMO buying.

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Fill-in-the-blank listening

Play the audio again and fill in the missing words as you listen.

Apple has a new phone. It is called the _____ 18 Pro. The phone has new _____.

A company called _____ looked at the new phone. UBS said wait times are 'muted' in some big _____.

Many _____ and _____ talk about it online.

This feeling is called _____. FOMO means 'fear of missing out'.

FOMO can cause _____ _____.

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