Table of Contents
H&M is a fashion company. H&M wants to use AI to make pictures.
They will use AI to copy 30 real models. The AI pictures will look like the models. H&M can use the pictures in ads online.
Some people worry that real models will have less work. Photographers and makeup artists will also have less work.
Models get money when H&M uses the pictures. The AI pictures will have a watermark. The watermark says that a computer made the picture.
Some social media companies have rules for AI pictures. On TikTok and Instagram you must tell people that a picture is made by AI.
AI makes pictures very fast. It is also cheap. This is why many companies want to use AI pictures for ads.
Vocabulary
- Fashion – the style of clothing and how people dress; related to clothes
- Artificial intelligence (AI) – human intelligence in a machine; A system that can think and learn like a human; See more here.
- Copy – a single unit/piece of a particular book, record, magazine, etc.; one unit
- Real – not fake; not made up; genuine
- Model – A person who wears clothes to show them off; a person whose job is to be in photos or videos
- Look like – To seem the same as something else; to be similar
- Ad (advertisement) – marketing or sales material; a notice or sign to promote something
- Online – on the internet; connected to the internet;
- Worry – to be/feel concerned or nervous; to be troubled; to think a lot about a negative situation; a little scared
- Photographer – a person who takes pictures, usually professionally
- Makeup artist – A person who puts makeup on someone for pictures or videos
- Watermark – A mark/image/sign on a picture to show who made it
- Social media – Websites and apps that allow people to communicate and share information online (Facebook, X, TikTok, etc.)
- Company – a business; a group of people working together to make or sell things
- Rule – A guideline or regulation; sometimes a law; A guide that tells us what we should or shouldn’t do
- Cheap – it doesn’t cost a lot of money; the opposite of expensive
Discussion Questions
- Do you think using AI to copy models is a good idea? Why or why not?
- Should there be more rules about using AI to make pictures of people?
- H&M will put a watermark on AI pictures. Is this a good idea? Would you know if a picture is made by AI if there was no watermark?
- Do you think AI will take away jobs from people? Explain your answer.
- English teachers looking for teaching ideas, check out my post on using easy news articles for lessons.
- English learners looking for study ideas, check out my post on using news stories for English practice.
Original Story
Fill-in-the-Blank Listening Practice
H&M is a fashion _____. H&M wants to use AI to make _____.
They will use AI to copy _____real models. The AI _____will look like the models. H&M can use the pictures in ads _____.
Some people _____that real models will have less work. Photographers _____makeup artists will also have less work.
_____get money when H&M uses the pictures. _____AI pictures will have a watermark. The watermark _____that a computer made the picture.
_____social media companies have _____for AI pictures. On TikTok and Instagram _____must tell people that a picture is made by _____.
AI makes pictures _____fast. It is also cheap. This is why many _____want to use AI pictures for _____.
