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The luxury sports car company Lamborghini could sell 10,000 cars this year for the first time in the company’s history.
The company sold 5,341 cars in the first half of the year, which is 4.9% more than last year. The United States is the company’s largest market. 1,625 cars were delivered there in the first half of this year.
The CEO of Lamborghini, Stephan Winkelmann, said that it is not easy to make forecasts, but that selling 10,000 cars this year is a “feasible goal.” He said that selling 10,000 cars would show the health of the company and how much demand there is for their cars.
Lamborghini has been doing well in recent years, thanks to the success of their Urus SUV. The Urus costs around 200,000 euros ($219,900) before tax.
The company delivered over 9,200 vehicles in 2022. Their rival, Ferrari, delivered more than 13,200 cars last year.
Now, Lamborghini is investing 1.9 billion euros until 2027 to shift to hybrid and electric cars. They have already launched their first hybrid model, the Revuelto. The company plans to launch their first fully-electric model in 2028.
Winkelmann says that it is important for Lamborghini to launch their electric cars at the right time.
He also says that Lamborghini might use e-fuels, but only for the sports cars. Any decisions about possible e-fuel powered models for the next decade depends on regulations in different parts of the world.
Vocabulary
- Luxury – very expensive and high quality
- History – the past events of a person, place, or thing
- Market – the field/area/place of trade or business; the buying/selling of a specific product or service; a category of potential buyers
- Deliver – to bring something to a person or to a place
- CEO (Chief Executive officer) – the top person in a large company; president; boss
- Forecast – A prediction, estimate, or guess of future events or conditions based on current information and analysis
- Feasible – Something that is possible or doable.
- Goal – aim or purpose; objective; target; something you want to achieve or complete
- Show – to prove something or make the truth or existence of something known; confirm; demonstrate; to display; to represent
- Health – How well something or someone is doing, like the health of a person or a company.
- Demand – a need for goods or services that customers want to buy or use; a need or want; a need for something to be sold or supplied
- Thanks to – because of; due to; as a result of
- SUV – “sport utility vehicle”; a type of car that is big and has a lot of space
- Vehicle – a machine, usually with wheels and an engine, used for transporting people or goods; car or truck
- Rival – main challenger; opponent; enemy; opposition
- Invest – put money into; spend money on a project or business
- Shift – To change or move from one thing to another.
- Hybrid – made of two (or more) different things; a car with both a gas and electric motor
- Electric car – A car that runs only on electricity, not gasoline.
- Launch – start selling something; introduce a new product or service; to start using a new thing
- E-fuel – a fuel/liquid made from carbon dioxide (CO2) or carbon monoxide (CO) that is caught, and hydrogen (H) that comes from clean energy sources like wind, sun, and nuclear power
- Decade – 10 years; a 10-year period
- Depends on – to be determined or decided by something; to be affected by someone or something
- Regulation – a rule; guideline; law;
Quiz
Discussion Questions
- What do you think are the challenges that Lamborghini will face in achieving their goal of selling 10,000 cars this year?
- Do you think that Lamborghini’s focus on hybrid and electric cars is a good decision? Why or why not?
- What do you think the future of luxury sports cars will look like?
- In your opinion, what can Lamborghini do to increase its sales even further?
- English teachers looking for teaching ideas, check out my post on using easy news articles for lessons.
- English learners looking for study ideas, check out my post on using news stories for English practice.
Original Story
Fill-in-the-Blank Listening Practice
The luxury sports car company Lamborghini could sell 10,000 cars _____ year for the first time in the company’s history.
The _____ sold 5,341 cars in the first half of the year, which is 4.9% more than last year. The United States is the company’s largest _____. 1,625 cars were delivered there in the first half of this year.
The CEO of Lamborghini, Stephan Winkelmann, said that it is not easy to make _____, but that selling 10,000 cars this year is a “feasible _____.” He said that selling 10,000 cars would show the _____ of the company and how much demand there is for _____ cars.
Lamborghini has been doing well in recent years, thanks to the success of their Urus _____. The Urus costs around 200,000 euros ($219,900) before tax.
The company _____ over 9,200 vehicles in 2022. Their rival, Ferrari, delivered more _____ 13,200 cars last year.
Now, Lamborghini is _____ 1.9 billion euros until 2027 to shift to hybrid and electric cars. They have already launched their _____ hybrid model, the Revuelto. The company plans to launch their first fully-electric model in 2028.
Winkelmann _____ that it is important for Lamborghini to launch their electric cars at the right time.
He also says that Lamborghini might use e-fuels, but only for the sports cars. Any decisions _____ possible e-fuel powered models for the next _____ depends on regulations in different parts of the world.
